Starting next week we have a great line-up of Webcasts discussing best practices for reporting, location-based social influence with Vail Resorts, driving business value through analytics, and social CRM with Forrester Research Analyst, Zach Hofer-Shall.
More details and registration can be found below or here. We hope you can join us!
Best Practices for Analysis and Reporting in Social Intelligence
Tuesday, January 18, 2011 10:30am PT/1:30 ET
Join our professional services team, led by Carly Wilcox to look at some of the types of reports that will help you set goals, measure your progress against them— whether these are brand management, customer intelligence, or social servicing goals— and share that learning broadly across the enterprise.
AMA-sponsored webcast with special guest, Mike Slone, Vail Resorts
The Untapped Power of Location Based Social Influence
Tuesday, January 25, 2011 10:00am PT/1:00 ET
In this session, you’ll hear why these stories are important to Vail Resorts and how they are using them to create an authentic social presence. You’ll also learn more about the Vail Resorts social influence marketing strategy and how they empowered their entire company to create a location based marketing application, EpicMix.
Science/Analytics Drive Business Value from the Social Web
Thursday, January 27, 2011 10:30am PT/1:30 ET
Join us for a presentation on how the analytics capabilities in Visible Intelligence drive better business decisions and maximize business outcomes. This presentation team, comprised of scientists, software engineers and product managers will share their insights about how analytics will play an increasingly important role in driving enterprise value from social initiatives. We believe the next category of new social users in 2011 will be business and financial analysts, customer intelligence professionals and anyone who is accustomed to the power of BI to drive deeper customer, market and business insight
Special Guest: Zach Hofer-Shall, Forrester Research
Exploring Social CRM: Move Beyond the Buzzword & Into Action
Tuesday, February 1, 2011 10:30 am PT/1:30 ET
Through this talk with independent research firm, Forrester Research, Inc.’s Customer Intelligence Analyst, Zach Hofer-Shall, we will explore:
* What are the business cases for social CRM?
* What’s the difference between social marketing and social CRM?
* How do social CRM and customer support work together?
* What technologies enable social CRM?
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