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Too Much Good Social Stuff – How ampm Convenience Stores Are Winning with...
ampm convenience store’s tagline is too much good stuff and when it comes to our upcoming webcast, I think there will be too much good social success stories shared–which is why I’m really looking...
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How Social Data Can Boost Your Business without Busting Your Budget
Join our webcast on accessing social data within your budget- happening tomorrow! Businesses are getting the value of social media data: tapping into millions of real-time, unfiltered conversations...
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Women’s Purchasing Intent & Behavior – What We Found Out When We Explored...
Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company,...
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Celebrating Social Media Week
All over the world people are celebrating Social Media Week this week – drawing more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the...
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Learn How Women’s Social Conversations Impact Buying Intent & Purchasing
We’ve spent the last few weeks looking at what women talk about online and how their social conversations could help brands better connect with this powerful target audience that accounts for 85% of...
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Integration is the Key to Unlocking Business Value from Social Conversations
Last week, Forrester Analyst, Zach Hofer-Shall and Phil Ripperger, Vice President, New Media Solutions practice at SymphonyIRI Group joined our own Elizabeth Morgan, SVP of Business Development for a...
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Fired-up for Forrester’s Consumer Forum!
The fall event season is in full swing here at Visible and we’re headed to Chicago next week for Forrester’s Consumer Forum, October 27th – 28th. This was a great event last year so we’re really...
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How Email Marketing & Social Media Go Hand-in-Hand
I recently read a post by Paul Chaney of Practical Ecommerce about whether social media is diluting email marketing and which is more important social or email marketing. As Paul explains, “…the...
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A “Quick Take” on Human vs. Machine Sentiment Scoring
You may recall reading back in April, Shawn Rutledge’s post that explains human versus machine scoring by relating it to a boxing match, Humans vs. AI in a Sentiment Bout. And the winner is…. Just...
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Learning How to Be a Social Conversation Architect
On Tuesday, I sat in on on a Webcast hosted by the Advertising Research Foundation titled Are You An Effective Conversation Architect? Our own Vice President of Strategic Agency Partnerships, Eric...
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Craft Your Social Success – Become a Conversation Architect
Now, more than ever, we live in an information age, and a huge portion of the information shared is online via social channels. This shift in global communication has changed the way agencies do...
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The Future of Profits is Purpose
We’re happy to announce Simon Mainwaring as our guest blogger this week. Simon is a respected author, influential blogger, international speaker and founder of We First. He writes about a new vision...
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Visual Display of Twitter in Healthcare
Following up a recent post on Social Media for Pharma and a social media pharma event we attended earlier this month, we thought this infographic from our friends at Appature, a healthcare marketing...
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Summing Up WOMMA’s School of WOM
Needless to say, there has been a lot of chatter and buzz going on at the Word of Mouth Marketing Association’s School of WOM. Visible spent the last few days attending some great sessions and...
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Altimeter Group Webcast Sheds Light on Social Media Measurement
Successfully measuring social efforts has been and continues to be a struggle for many organizations which is why we’re thrilled to have Altimeter Group analyst, Susan Etlinger join us for a live...
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Looking Forward to Social Media for Pharma
Many industries have begun to recognize the importance of an effective social strategy to stay competitive, and the pharmaceutical industry is no exception. Beginning on Monday, May 2 the Advanced...
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Back to School…Word of Mouth (WOM) School That Is!
In a couple weeks we’ll be headed to WOMMA’s annual School of WOM event in Chicago, IL, May 9-11. The School of WOM provides attendees with education and insight into the Art and Science of Creating...
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Is Data the Secret Sauce of Marketing Innovation?
At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and...
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Hot in Social at Forrester Marketing Innovation Forum & Most Vocal #FMF11...
The Forrester Marketing forum wrapped up yesterday. After hearing many great speakers and interesting conversations, we also took a look at what attendees were saying online. Interestingly, the top...
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How Bad Boys Can be Good for Your Digital Strategy
I’m here at the Forrester Marketing Forum in San Francisco. Yesterday was full of great sessions; my favorite presentation so far came from Dana Anderson, Senior Vice President, Marketing Strategy and...
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